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-And the clients went wild!: how savvy professionals win all by Maribeth Kuzmeski PDF

By Maribeth Kuzmeski

ISBN-10: 0470601760

ISBN-13: 9780470601761

ISBN-10: 0470769882

ISBN-13: 9780470769881

ISBN-10: 0470769890

ISBN-13: 9780470769898

ISBN-10: 0470769904

ISBN-13: 9780470769904

Combine social media with conventional advertising strategies for leap forward results!

While social media is doing a lot to alter the selling panorama, it doesn't suggest you should take an either/or procedure among it and extra conventional equipment. And the consumers Went Wild! promises the instruments to take an eclectic process and choose the easiest, so much wildly profitable advertising and marketing methods—traditional, on-line, or both—to win at a given advertising target. And, no matter if via fb, Twitter, streaming video, or by way of outdated be aware of mouth, public family members, or own revenues ability, the aim is to win, right?

  • Find real-life examples of good fortune from a few of present day most sensible businesses
  • Shows how you can combine and take advantage of either conventional and new advertising methods
  • Uses the confirmed company progress method crimson region advertising® as a vital concept
  • Author has confirmed the suggestions profitable in her paintings for various significant clients

Don't throw out attempted and precise advertising thoughts only for the sake of the recent. Do what works! excellent your advertising and marketing combine and win with And the consumers Went Wild!

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Extra resources for -And the clients went wild!: how savvy professionals win all the business they want

Sample text

The juices were highly rated for taste. But the true success came in the way that the company appealed to its customers. The company decided not to follow the prewritten formulas for marketing and sales. Instead, the founders hired marketing and advertising experts, and created what they called their ‘‘Drink Tank’’—a group responsible for developing and managing the Odwalla brand. In building the brand, members of the Drink Tank focused on authenticity, alignment, clear narrative, and the value of a strong corporate culture.

However, focusing on the features is a mistake that most businesses make. What is the difference between a feature and benefit? Often, there is much confusion between the two. Definition of Features. Features are factual statements about— often distinctive characteristics of—a product or service. Features are a means of providing benefits to customers; for instance, ‘‘Open 24 Hours’’ is a feature. Definition of Benefits. Benefits are value statements about the feature of a product or service, with an emphasis on what the customer gets.

It’s a truly a great example of a simple, repeatable statement of value. Exploit Common Wants, Needs, and Motivations Greed, popularity, weight loss, comedy, and the desire to be loved are all examples of human motivators. Successful viral marketing frequently takes advantage of these or other common triggers. The message takes hold and spreads quickly if people feel an urge to share it with others. The key is to design a marketing strategy that builds on common motivations C04_1 07/09/2010 32 32 Third Principle: Go Viral!

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-And the clients went wild!: how savvy professionals win all the business they want by Maribeth Kuzmeski


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